25A1 is a research and consulting office for cultural heritage institutions.




Cultural heritage is an important building block for resilient, democratic, and pluralistic societies.
Cultural heritage institutions address an increasingly interconnected, globalized and pluralistic society, and face rapidly changing expectations regarding digitization, sustainability, inclusion and diversity.

This affects the institutions self conception, their relation to and perspective on their collections, visitors, communities and other stakeholders, as well as their overall organizational setup, ranging from communication and audience development to accessibility and data management.




We help cultural heritage institutions to strengthen their societal impact.



We conduct and offer applied research, inquiring the changing conditions that cultural heritage institutions are facing, and defining the new requirements that come along with the green and digital transformation.
We develop and implement research-driven change for central fields such as vision development, digital strategy, brand positioning, open access, and digital sustainability.




We have a strong academic and practical background working in and with galleries, libraries, archives, and museums.


Franziska Latell (Dr.) is a museum professional and strategist with a strong academic background and 18+ years of experience working in and with museums, archives and other cultural heritage institutions, such as Bauhaus-Archive / Museum for Design, Akademie der Künste, German Dance Archive Network and The Film Foundation NYC, either as a curator and editor or independent consultant. Most recently (2016-2022), she was Head of Collections at Deutsche Kinemathek – Museum for Film and Television.



State is a design and strategy studio, creating and amplifying brands and organizations that make sense. Clients include among others Heinrich-Böll-Stiftung, HKW – Haus der Kulturen der Welt, Berlinale – The Berlin International Film Festival, and Botanisches Museum Berlin.

Florian Hadler (Prof. Dr.) develops and implements strategies for the public and private sector, targeting decision processes around technology, design, communication, and change management. In his capacity as visiting professor for creative entrepreneurship at the Berlin University of the Arts, he builds bridges between academia and stakeholders from politics, industry and the cultural and creative sector, strengthening the societal impact of arts and design. He collaborates with organisations and institutions like the European Commission, the New European Bauhaus, Volkswagen Group and Deutsche Telekom AG.



e-Fork is an IT company, developing and operating web applications and digital platforms – barrier-free, open source and with green hosting. Clients include among others Greenpeace, Deutscher Bibliotheksverband, CTM Festival – Club Transmediale, and Bach-Archive Leipzig.





We would be happy to hear from you. Get in touch: hello@25a1.com
25A1 is a happy place, unicode for white square, an idea by Studio Latell and a joint-venture with 25A0 GmbH.

25A1 supports United Nations Sustainable Development Goals.

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